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Photography by Seth Applebaum
I was asked to create a logo and identity for the label, so I brought my pal Matt Delbridge along for the ride. Through our collaboration we not only created a definitive visual language for this collective, but branched out into logo designs, show posters, and album artwork for individual bands on the label. Having become the de facto illustrators for the label, we also got to make a ton of fun merch, such as custom matchbooks, t-shirts, and stickers.