NIKE NYC/HYPERLOCAL
In collaboration with Nike's Express Lane team, I designed an exclusive collection of graphic tees for Nike SoHo in 2021. The challenge was to create designs that would appeal to both local New Yorkers and visiting tourists. Drawing inspiration from the vibrant energy of the city, I merged urban artistry with athleticism, crafting tees that bridged cultures and celebrated diversity. Each design captured the essence of New York's allure, incorporating nods to iconic landmarks from street art to street meat. These graphic tees became a wearable narrative, allowing locals to showcase their pride and offering visitors a piece of the city to take home. The collection united Nike's bold spirit with the essence of New York, an unpretentious collaboration where fashion met the authentic spirit of my home.
